Product/Service Development & Strategy

Product and/or Service development is an always-evolving and fluid process, and just as some steps will change, depending on the nature of the project, C2P will help you to manage product and/or service development activities. We have extensive experience managing product development for various types of products, services and software.

With global and practical experience in all the building blocks, C2P will help you in the whole cycle or specific element of the product and/or service development process. During our careers, we have often observed missing or neglected building blocks such as customer needs assessment, feasibility, evaluation testing and assessment of underlying costs in the value chain. These elements are critical for the success of the product and/or service and company and we can assist in streamlining.

The C2P product development framework has eight components:

    • Idea generation.

    • Idea screening.

    • Concept development and testing.

    • Market strategy/business analysis.

    • Feasibility analysis.

    • Product and/or Service technical design.

    • Market testing.

    • Market entry/commercialization.