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Product Development

Product development is an always-evolving and fluid process, and just as some steps will change, depending on the nature of the project, C2P will help you to manage product development activities. We have extensive experience managing product development for various types of products, services and software. 

With global and practical experience in all the building blocks, C2P will help you in the whole cycle or specific element of the product development process. During our careers, we have often observed missing or neglected building blocks such as customer needs assessment, feasibility, evaluation testing and assessment of underlying costs in the value chain. These elements are critical for the success of the product and company and we can assist in streamlining them.  

The C2P product development framework has eight components:

  • Idea generation.
  • Idea screening.
  • Concept development and testing. 
  • Market strategy/business analysis.
  • Feasibility analysis.
  • Product technical design.
  • Market testing.
  • Market entry/commercialization.